High quality design at affordable prices

Shortly after celebrating its 40th anniversary in 2012, the Danish fashion brand, Jackpot was acquired in 2013 by leading Danish supermarket chain, Coop. The subsequent introduction of shop-in-shops, a different customer base and new markets, required a completely fresh set of brand expressions.

Jackpot’s new identity is influenced by Jackpot’s founding design philosophy, which consists of high quality design, floral prints, stripes, colours and feminine cuts. We designed a new identity that addresses all the refreshed brand needs.

MeyerBukdahl created a flexible new identity, fully responsive website, retail materials, advertising, a new image style, packaging and Jackpot’s tags and labels.


Want to know more?

Daniel Hofmann

Managing Director and Partner