Contemporary menswear moved closer to Coop’s customers
At the end of 2013, Cottonfield underwent a substantial change when their brand was acquired by leading Danish supermarket chain, Coop. Cottonfield needed to adapt to their new environment, while remaining true to their successful brand heritage, which they had nurtured over the last few decades. Their main challenge was to create a relationship with customers, using a completely new distribution set-up, which also addressed a new type of customer.
MeyerBukdahl refreshed the brand from the bottom up, creating a flexible new identity, fully responsive website, retail materials, advertising, new image style, packaging, tags and labels – in fact, everything a brand needs to keep moving forward.
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Managing Director and Partner